7/29/2023 0 Comments Whenis prime dayshoppers surveyed by Numerator were Prime members, with 2% joining during the event. The top categories consumers purchased were household essentials (29%), health and beauty (28%), and electronics (27%). Consumers focused on less expensive items this year 58% sold for less than $20, while only 5% sold for over $100. according to Numerator were all Amazon-branded products: Fire TV Sticks, Echo Dot (4th Gen), Blink cameras and doorbells, Amazon Gift Card reloads, and Ring Video Doorbells. households shopping on Prime Day placed more than two separate orders, bringing the average household spend to roughly $144.56. Email at 197% and display advertising at 201% were the marketing channels that amassed the largest increase in revenue contribution during the first day.ĭata and research firm Numerator reported Amazon’s average U.S. Discounts for toys (15%) and apparel (12%) were the highest for all categories according to Adobe. The two days garnered the most online sales in the U.S. This represented 8.5% growth compared to the $11.0 billion last year. online spend across all retailers (not just Amazon) rose to $11.9 billion - $6.0 billion on day one and $5.9 billion on day two. StatisticsĪdobe Digital Economy Index data indicates total U.S. Consumers also focused on groceries as inflation continues to take a toll on households. were consumer electronics, household goods, and Amazon-branded devices. Amazon does not disclose total sales for Prime Day, although it did state the top-selling categories in the U.S. ![]() In a press release, Amazon revealed that Prime members purchased more than 300 million items worldwide, an increase from the 250 million items sold in 2021’s event. This year Amazon, in partnership with Affirm, made BPNL (buy now, pay later) available to shoppers who purchased at least $50 of eligible items from June 28 through July 13.Īmazon offered Prime Day this year in Austria, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Portugal, Singapore, Spain, the U.K., the U.S, and, for the first time, Poland and Sweden. ![]() Like last year, Prime Day 2022 ran for 48 hours, on the 12th and 13th. While last year’s Prime Day occurred in June, the company returned to its traditional July event in 2022.
0 Comments
Leave a Reply. |